Trending Topics: An Unconventional Guide for Higher Education
Having trouble creating a solid following on your higher education school’s blog? Even when you’re pouring your heart and soul into each and every post? It can be more than a bit discouraging, to say the least. But it might not be your—or the content’s—fault. Rather, it might be the topic that is lacking the means to engage your audience. Change that by staying atop the latest and greatest in trending topics. Study tips, updates, features, campus events… These types of posts are commonplace among higher education blogs, and should certainly be mixed into your content schedule....
read more{Infographic} Virtual Trends: Higher Education
So how about that Arrested Development Season 4, amirite? For those who haven’t seen it, I’m here to give you all the spoilers from the first ‘I’ve made a huge mistake’ to George Sr.’s amazing chicken dance (because his chicken dance is the best of all the chicken dances!). Before you digitally punch me in the face, no spoilers. Just good old-fashioned tech talk! Alright, so you and I both know online courses are totes on the rise. And according to the Pew Internet and Life Project, we should see a big bang within the next 10 years. Studies are continuously showing students who choose to...
read moreWhy Small Nonprofits SHOULD Conduct Donor Research
Plan on holding a fundraiser soon? Sweet! We know you have a grasp on writing compelling email appeals to your current donors. But how are you on locating and cultivating new potential donors? This is where donor research comes in. We think Alfred A. Blum, Director of Institutional Advancement at Boston College Law School, said it best: “The best solicitation occurs when the right prospect is asked for the right gift by the right solicitor at the right time in the right way. One of the most important elements in the fundraising process is determining all of these rights. For that to occur,...
read more{Infographic} Nonprofit Donation Motivations
Did you know there’s a formula to successfully bonding with your nonprofit’s donors? Time + Effort + Grape Jelly + Engagement + Glitter = Pure donor lovin’ As we’ve previously mentioned, you have to nurture your donors (and your leads) by engaging them via social media or email. It’s not like bonding with your cat, who just wants you to feed them, then pretend they don’t exist until the next chow time. Use the two-step method below to enchant your donor’s hearts and smack them right in the simplicity bone. Step 1: Appeal to the heart, not the mind. We’ve published several blog posts...
read moreHow Evergreen Content Enhances Inbound Marketing for Universities
Inbound marketing for universities and colleges is a highly effective tool for drawing potential applicants to your website. Incorporating “evergreen content” in your marketing strategy can take your campaign to the next level. In this post, we’ll explain what evergreen content is and how you can use in your campaign. What is evergreen content? Evergreen content refers to a blog post, ebook, infographic, podcast or photo that stays relevant to your users’ needs and interests over time. Here are just few evergreen content examples will retain value for a long period of...
read more{Video} How Content Creation Can Increase Enrollment in Higher Education
If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can lead to increased enrollment. Because the “buying cycle” for lead conversion is relatively long for colleges and universities, it’s essential to have a means to cultivate leads via content creation. Run-of-the-mill content isn’t going to cut it; your school needs to craft solid, quality...
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