{Infographic} The State of Online Giving

Quick! Name your top three all time favorite parts of the holiday season. How close is your list to mine? 1. Giving an annual gift to a cause you’re passionate about 2. National Lampoon’s Christmas Vacation 3. Grandma’s Rum Cookies topped off with some warm cinnamon Schnapps icing. And more rum. Ahem…. Let’s tackle number one on the list. If your organization has accepted online donations in the past, you may have noticed an increase in online giving compared to the year before. If so, you weren’t the only one! Search Mojo compiled data from numerous surveys and found online revenue...

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7 Inspiring and Unique Fundraising Ideas We Love

Fundraising can be brutal on organizers, volunteers, and donors alike. It is crucial for fundraisers to be successful and, because of this, it is even more important to come up with unique fundraising ideas that are fresh and inspiring to excite everyone involved. Nevertheless, even the most exhilarating fundraising event must be properly promoted to ensure success. Before showing you our seven favorite fundraising ideas, we’d like to share the following online marketing tips with you to help guarantee your next fundraising event is a big hit. Developing an Online Marketing Strategy for Your...

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{Infographic} Twitter Psychology for Marketers

Today we’re talking about Twitter Psychology, which is more important than you might think. Why? Well, those who are looking to market themselves via Twitter can find themselves wondering why people are unfollowing them, or why they are not being retweeted. Knowing what Twitter users find important or how they are likely to respond is very important in both earning and keeping followers. WhiteFireSEO conducted some research, and we are sharing two important facts here with you today. Twitter Psychology Fact #1: It’s hard to overshare, but it’s very important that you...

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{Video} How to Write Awesome Email Subject Lines for Nonprofits

Today we’re talking about email subject lines. Just think about how you use your email—which emails you decide to open and which that, in that flurry when you wake up in the morning and go through your iPhone, you tap tap tap and delete delete delete. Those messages are never read. They’re never even seen. What makes you open an email? More importantly, how do you get people to open your emails? Familiarity and Subject Line I’d be willing to bet that a large portion of it is familiarity. If it’s a list that people have signed up for, if it’s something that they’ve requested, they’re more...

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{Infographic} Testing Social Media Activity and Search Rankings

Have you been wondering how social media activity impacts your search ranking? Who hasn’t? The simple and understood truth is that of course social media activity has an effect on rankings; the more difficult part is trying to figure out what that may be. TastyPlacement, Inc. did a study on five websites and five social media sites (plus a control) to try to gauge exactly how a company’s ranking was impacted after a social media campaign. They created six websites in six different (yet similarly-sized) U.S. cities, observed their rankings after 10 months, and then began five...

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{Video} Amp Up Your Email Marketing With a Marketing Automation Platform

We’ve been talking all month about email marketing, and today I’m going to dive more specifically into something I’ve touched on in a few previous blogs this month: Email marketing vs. marketing automation. Perhaps you are wondering why you would need a marketing automation system—hopefully this will help you out. Lists are Dead Don’t waste time adding contacts to different list each time an email needs to go out. The new and more efficient way to handle your email marketing is to build a system that can be left to run in an automated fashion that work without you having to interact with it....

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