We love marketing automation, and not just because we’re geeks who love to play around with awesome systems. We love what marketing automation has done for email nurturing, and how it’s changing the way marketers think about who their customers are and what they need. And we’re not the only ones. Marketo & Ascend2 noted […]
Inbound marketing involves a few key components for your business: attracting visitors, converting them into leads, and then turning them into happy customers who want to tell all their friends how great you are.
Local optimization for colleges and universities is so important. Focusing on “local” in the online world is very helpful because it helps smaller schools more easily compete with larger ones and reach their audiences. Are you wondering what to do to improve the local optimization for your college or university? Check out the four ways below, adapted from Inkling […]
My alma mater—particularly its Alumni Association—seems to spend a fair amount of time calling me, and I spend a lot of time avoiding those calls. I’ll tell you right now that it isn’t because I have no interest in supporting my school, either by donating money or attending events. I just really hate cold calls.
It’s our birthday! This month, Valeo celebrates 10 years on this planet, and we couldn’t be happier. Like any agile company, we’ve had moments of great success and moments of not such great success. There have been some of those cloud-parting moments that have allowed us to really amp up the value we offer our […]
What’s not to like about marketing automation? When done right, it’s the most effective way to nurture qualified leads into paying, lifelong customers. We love it, and we’re thrilled to announce we recently completed a certification course and now we’re a bonafide, certified Hatchbuck Partner.
I want to tell you a story about the time I tried a direct mail campaign for a B2B a few years ago. I’ll be honest: as a digital marketer, I was challenged. In fact, some days I felt like those two goofy broads Lucy and Ethel trying to keep up with all the candies […]
If you are a marketer, you probably find a lot of your time is spent managing things you wish could manage themselves. Email marketing, search marketing, lead generation, content writing—they can all become tedious tasks. 56% of mid-sized companies used marketing automation with CRM in 2013, and that number is steadily rising. Maybe you’re not […]
Much is made in marketing circles these days of the practice of SEO, or Search Engine Optimization. We’ve all heard these terms, but what do they really mean, and how do you really optimize a page for SEO? If you’ve got a little bit of a DIY approach to your web presence, or if you […]
Quick! Name your top three all time favorite parts of the holiday season. How close is your list to mine? 1. Giving an annual gift to a cause you’re passionate about 2. National Lampoon’s Christmas Vacation 3. Grandma’s Rum Cookies topped off with some warm cinnamon Schnapps icing. And more rum. Ahem…. Let’s tackle number […]