3 Tips to Utilize Infographics in Higher Education Marketing
Bold, colorful visuals possess an almost magnetic force with the power to yank even the most predictable web addict from their normal routine. In fact, studies show 90% of information transmitted to the brain is visual. So it’s no secret why online marketers and internet perusers alike love infographics. Their visual appeal meshed with easily digestible facts make them a perfect medium for broadcasting your information. One industry that could benefit considerably from generating their own original infographics is higher education. Infographics are a powerful and effective medium for higher...
read more{Infographic} The Future of Higher Education
What does the future hold for higher education? If only my DeLorean wasn’t in the shop with a busted flux capacitor. *grumbles* Before delving into the future of higher education, let’s take a bite out of the present. The recent developments within college classrooms have been ones for the digital textbooks (Totally a thing now!). A recent study aimed at higher education institutions and conducted by PewInternet.org reported 77% of the colleges surveyed offer online courses. Other recent advancements include cloud-based computing, mobile connectivity, and onlines services like iTunes...
read moreManaging Your Donor List with CRM
How is your nonprofit keeping track of donors and supporters? If your answer involves “scattered papers”, you may have a few…errr….organizational technicalities in need of a solid revamp. Unfortunately, this isn’t uncommon. Even in our internet-obsessed world, it’s difficult to accept that a harrowing 55% of nonprofits reportedly store donors names on random slips of paper! It’s time to embrace change and enter a more ‘donor-centric’ era of technology. A simple solution to maintaining (and even growing) your donor list is by investing in Customer Relations Management software or...
read more{Infographic} 6 Ways to Compose a Unique Message for Your Nonprofit
Have you caught the newest Old Spice commercial yet? You probably have, considering Old Spice has an uncanny way of producing ads that easily transition into viral videos. So the question is: how do they do it? Think about their product. It’s soap. Soap is not an exciting or new topic. Plus tons of other companies make soap. Yet their hilarity-filled content continually keeps customers coming back for more. Now, how can your nonprofit organization harness Old Spices’ tactics to promote your own vital message? The infographic below highlights 6 steps to ensure your nonprofit’s message sticks....
read moreHigher Education Email Marketing: Alumni Support and Fundraising
In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience through two fundamental email marketing techniques: list segmentation and lead nurturing. List Segmentation for Higher Education Email Marketing List segmentation is crucial for ensuring that your...
read more{Infographic} Higher Education and the Interwebs: A Love Story
Teachers around the globe are settling into swanky digital offices and their door is literally always open. How is this possible you ask? Social media! Social media is progressively becoming the new norm within the higher education realm. By creating a public social media account on Facebook, a handful of teachers are making themselves available to students for answering questions regarding assignments and coursework. Actually, when we say a handful, we mean 90% of teachers. Yeah… 90%. Teachers aren’t the only ones skillfully wielding the social media sword. We know you love statistics...
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