I gave a seminar last Friday at Emerge Memphis for one of their Brown Bag lunches, which are just lunch-and-learn type events. I was asked to speak about Internet Marketing, and I chose to give a broad overview because it seems that so many companies that we talk to (including our fellow companies in Emerge Memphis) have very little idea of what it takes to have a successful website.

For those who aren’t familiar with Emerge or the Incubator concept, I recommend looking into it because they are doing some great things for Memphis business.

So I put together a simple presentation on the basics: how does a Search Engines rank a website, what can you do to influence how they rank your site, and I also ran over all of the various methods for marketing a site online. We also did some screen captures from Camtasia that did a great job of showing how Google Analytics works. In my opinion, nothing will illustrate the power of marketing online more than showing how detailed the reporting packages are that are available. Google Analytics never disappoints in that regard, and I think that we made some headway on getting many of these people to start thinking about their Internet marketing plan.

Here’s the SlideShare of the presentation, however the movies that were embedded did not convert so you don’t get to see how Analytics, Emma, or Google Trends works. If you really want to see if then let me know.