I came across this video recently and I just had to share. I use some of these stats in my presentations and its funny how many of the ones that I’ve been quoting for a couple of years made it into this video.

Check it out:

It is interesting to me to see how different people react to some of these types of illustrations. The one that I use most often that found its way into this post is that it took 38 years for radio to reach 50 million people, 13 for tv, but only 4 years for the internet to surpass. Some people are blown away by those statistics, while some show very little surprise.

I don’t think anyone in the U.S. today is unfamiliar with how expansive the Internet has become, and competition online is continually increasing. Business owners have to be innovative, creative, and resourceful to survive during the best of times. But with the current economy, your online business marketing needs to be more effective at reaching your target audience, attracting and converting new customers, and maximizing the ROI of every marketing dollar.

However, despite all the economic gloom reported in the media, savvy business owners have so many advantages afforded by online marketing due to the growing number of Web users who search the Internet for local business information. People are reaching for the Yellow pages less often these days; and with good reason! You’re sitting in front of a computer anyway for most of your day, so why would you hunt for a possibly outdated yellow pages when you can just look it up online. And that’s what users are doing! A recent study showed that 49% of online American use search engines in a typical day! And that number is up from 33% in 2002.

If you want to continue to grow your business in tough economic times, then you have to be smart about it. And there is no better move to market your business than to the largest audience possible that allows you to target them with unbelievable accuracy.