Comments on: Why You Shouldn’t Overthink Your Social Media Marketing Strategy http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/ Putting the online marketing pieces together to drive top-line growth from your site Fri, 10 Jun 2011 15:37:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: James Hutto http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/comment-page-1/#comment-16 James Hutto Thu, 30 Jul 2009 05:51:44 +0000 http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/#comment-16 I'm glad someone disagreed with me on this! You're absolutely right, and I think you echoed some of the same points that we typically bring up when developing an online strategy. Social media should <em>never</em> be a blind leap, and I think there has to be some kind of happy medium. So many large organizations that we have talked to are over-thinking it, and some are going the blind leap route. I've always said that <a href="http://valeomarketing.com/blog/2008/11/social-media-is-not-a-silver-bullet-for-marketing-your-business-online/" target="blank" rel="nofollow">social media is no silver bullet</a>, and I'm a big proponent of having a comprehensive search engine marketing strategy in place before trying to jump into social. Thanks for the comments, Erin! I’m glad someone disagreed with me on this! You’re absolutely right, and I think you echoed some of the same points that we typically bring up when developing an online strategy. Social media should never be a blind leap, and I think there has to be some kind of happy medium. So many large organizations that we have talked to are over-thinking it, and some are going the blind leap route. I’ve always said that social media is no silver bullet, and I’m a big proponent of having a comprehensive search engine marketing strategy in place before trying to jump into social.

Thanks for the comments, Erin!

]]> By: Erin Wiles http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/comment-page-1/#comment-15 Erin Wiles Thu, 30 Jul 2009 04:52:52 +0000 http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/#comment-15 This is an interesting article about social media, but I have some criticisms. I would have to disagree with the comment on over-thinking social media strategy. While I do agree with you that a company shouldn't spend months deciding if they will or will not embark in social media, I don't think they should "just jump into the conversation." Social media is cheap and easy, but it can also be a distraction to both your customers and your employees. Your customers should be more interested in your website where they can purchase your product rather than your twitter or facebook page. Social Media should strictly be a compliment to your existing web marketing strategy. Your employees should be focused first on developing your brand and product through a sustainable marketing platform and second on unsustainable social networking. Plus, social networking isn't the perfect fit for every business model. You make some good points, I am all for social media, but it should be second to your core web marketing strategies and never a blind leap. This is an interesting article about social media, but I have some criticisms.

I would have to disagree with the comment on over-thinking social media strategy. While I do agree with you that a company shouldn’t spend months deciding if they will or will not embark in social media, I don’t think they should “just jump into the conversation.”

Social media is cheap and easy, but it can also be a distraction to both your customers and your employees. Your customers should be more interested in your website where they can purchase your product rather than your twitter or facebook page. Social Media should strictly be a compliment to your existing web marketing strategy. Your employees should be focused first on developing your brand and product through a sustainable marketing platform and second on unsustainable social networking. Plus, social networking isn’t the perfect fit for every business model.

You make some good points, I am all for social media, but it should be second to your core web marketing strategies and never a blind leap.

]]> By: gwin scott http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/comment-page-1/#comment-12 gwin scott Fri, 29 May 2009 18:52:14 +0000 http://valeomarketing.com/blog/2009/05/why-you-shouldnt-overthink-your-social-media-marketing-strategy/#comment-12 good overview and i concur.....good job by eric and amy and the solid panel....hopefully more of these type events to come... good overview and i concur…..good job by eric and amy and the solid panel….hopefully more of these type events to come…

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