Carpet sellers on Twitter

In my past professional life i attended and participated in many seminars and events normally organized by big IT giants or by IT marketing event companies.
Normally in such events all participating companies are present with their best sales, presales persons heavily equiped to target potential prospects and customers.
Every person passing by the stalls is attacked with a hope that he is a potential client. It gave me always a feeling of asian/african bazar where sellers are approaching every passing by tourist with a hope that he will buy their goods for a handsome sum.
in such seminars/events normally partcipating companies end up trying to sell other participating company’s employees and after discoveringthis usually share ideas like: how to attract IT directors or Financial directors?
Besides that the majority of visitors to such events are “goodies collectors”, who visit each stall and grab goodies without wasting much of their time as they have to collect other goodies grom other stalls.

Recently, i started using Twitter and it reminded me of the same situation.
Today you will find a large number of
so called “community managers” of social medias.
They follow every person on twitter with hope that they will start following them.
Once they have reached their objective they start tweeting for their companies nice offers, saving discounts, fan clubs, facebook pages etc. like african carpet sellers they go to maximum extend of chasing you. Like sales at events, they offer you goodies like free advices to grab your attention. They request you to retweet their messages to you friends as for them this is the only noble cause left on this plannet or the discount they are offering is the only golden opportunity of this century.

The social media marketing is a hot topic but unfortunately, very few knows the difference between effective social marketing and carpet selling.