Everyone knows the powerful force behind gathering with a group of like minded individuals that share a common goal or interest. Everyone knows the importance of bringing visibility to yourself or your business in order to achieve success. Everyone knows there are many different ways to market. But does everyone understand those many different ways and have the resources available to learn?

For every business or product there is a different approach to making the most of the exposure needed to succeed. Even bringing the features of an individual to the spotlight takes a certain finesse. Navigating through all the different choices and options can quickly become an overwhelming task.

Being able to work with so many interesting people in my career has led me to embark on a new milestone within my profession. I have decided to apply my several years of fine tuning and studying the inner workings of marketing techniques for individuals, large corporations and everything in between, and participate in speaking engagements to help you or your group or organization learn how to navigate through the ever changing maze of developments and techniques in the marketing realm.

It’s a new adventure for me and I look forward to all of the many interesting people I will get to meet and interact with in my travels. The opportunity to unleash the powerful force behind the right kind of marketing to fit your needs is just a phone call away.

During a recent presentation at Emerge Memphis on 3/10/11, Managing Project Director James Hutto covered some fantastic tips and tricks to help business users become more proficient and secure when using Facebook for professional purposes.

One of the questions we are most often asked has to do with the best way to use the same Facebook profile for both business and personal.  Since Facebook’s terms and conditions stipulate that you are not supposed to create 2 profiles, this is often confusing for a great many people.

James covered the power of Friend Lists and how they can be used to really fine-tune the security settings in Facebook and only show specific pieces of your profile to certain groups.  At the most basic level, James urged all attendees to create a list for Personal and a list for Professional, and to set what those 2 different groups can see through security settings.

There was also an overview of Facebook’s security settings, and some instruction on the best ways to optimize for privacy and professional networking.

This seminar had some great Q&A and a great deal of ground was covered with specific answers to attendee questions. Some participants even decided to test out what they learned by leaving some comments on our Fan Page!

Here is a copy of the presentation:

Presented on July 14th to SMS/HSMAI “Ways To Win in 2010″ seminar.

This is my 4-step methodology that can ensure anyone is successful in marketing to social media channels, regardless of which channel is used. If you can master these areas, then you can realize the effectiveness of online marketing!