Super-Sexy Higher Ed Email Strategy
Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]
How Misconceptions About Millennials Are Hurting Your College Fundraising … and What to Do About It
You’ve been to college. Maybe it was only for a semester or two, but no matter your tenure, the results are the same: Wait approximately 2.5 months after graduating (or not graduating). Receive letter in the mail summarizing how lucky you are to have received Glorious Education from Spendy University, explaining Current Amazing Cause and cordially requesting that you […]
Breaking Bad Habits in Higher Ed Fundraising Without Needing Your Chemistry Teacher
It’s Monday morning. Your entire department has gathered in the Institutional Advancement office. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. There’s a fun banner hanging over the window. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course). For a workday, […]
7 Inspiring and Unique Fundraising Ideas You Can Steal
Fundraising can be brutal on organizers, volunteers, and donors alike. You gotta make money, you gotta prove you were not out of your mind when you planned that Under the Sea Gala. The mermaids didn’t put you over budget. It’s crucial for fundraisers to be successful and, because of this, it is even more important […]
The 5 W’s of the Non-Event: Throw an Event Your Alumni Want to Attend
Your alumni love you. That’s the first thing to remember. They don’t love coming to your events, or even talking on the phone while you try to wrangle some money or information out of them. Institutional advancement departments get funds from a variety of places. You’re asking alumni, foundations, corporations, and other sources. For some […]
Pondering 2016 Trends in Higher Ed Marketing
Sure an automated systems is probably a bunch of code and science that I don’t understand. But I like to imagine a sea of tiny robots buzzing around in my platform, doing my work while I get a mani-pedi. My little automated friends are pretending to be me, nurturing prospects, segmenting lists, managing workflows, sending […]
Mobile First: Are You Meeting Student’s Expectations?
Last fall, my friend’s daughter began seriously researching colleges. A smart girl, tech-savvy, with a good idea of what she wanted out of college. Her intended major is pretty specific, and not offered at a slew of schools. She did her research, got her list together, and then got down to vetting the programs. She’d […]
Use IP Targeting to Reach Your Donors and Alumni
I’ve got some good news. I’ve found the Gadget Arms of online marketing. With IP targeting, we place banner ads directly into the homes of specific individuals. It matches physical addresses to IP addresses and beams the ads straight in.
Tech-Savvy Millennials & College Admissions
It’s been a minute, but I remember researching colleges. Eager and over-achieving, I requested catalogs and applications online, then waited ages for them to arrive in the mail.
