If you printed Twitter:
• It would cover 350 MILLION sheets of paper which is 37X more the number of pages used in Bills introduced to US Congress since 1955.

If you printed Twitter:
• The paper would weigh 3.5 MILLION pounds- the equivalent of 82 school busses loaded with 84 kids
If you printed Twitter:
• 7 Billion tweets are composed of approximately 104,860,000,000 words which is the equivalent of approximately 133,000 copies of the King James version of the Bible.

If you printed Twitter:
• And spent every workday doing nothing but reading tweets, it would take 2912 years to finish.

If you printed Twitter:
• All the pages of your printing, laid end to end, would stretch 60, 763 miles; equivalent to 2.5 times around the globe.

If you printed Twitter:
• It would cost you $24,500,000 using an average ink jet printer with only black ink. To add the Twitter blue, that total jumps up to $55,606,250.

If you printed Twitter:
• Keeping up with only 26 Million Tweets a day would require 30 Inkjet printers working around the clock to print over 1,300,000 pages daily.

Are you sitting down?
The facts and figures you just read are from 2010. It is now 2011 and those numbers are increasing exponentially EVERY DAY! How big is Twitter? Try it and see.

Facebook marketing is a new animal, and as such, there were many businesses who simply didn’t know how to get started with marketing on this social network of choice. As a result, many of you created a personal Facebook Profile for your business, instead of a Page.

This is incredibly common, and now many businesses who want to use the superior Facebook Page have gone through the frustrating process of suggesting that your friends on the personal Profile “like” your Page. The conversion rate for this process is generally quite low – you’re never going to get even half of your friends to like your Page. Using a personal profile as a brand is actually a violation of Facebook’s terms of service (TOS), and by doing so, you run the risk of Facebook pulling out the big stick and revoking your access. So what do you do?

Now, you can take the business profile and use the Profile Migration tool to set up an official Brand page. Brand pages are better suited for local marketing because they allow anyone to “like” you (no approving friends), all of your current friends will be switched over to fans, there’s no maximum on how popular you can get, and they offer small businesses more robust media and promotion offerings. The fact is, Brand pages are simply the better option. By not using them and sticking to a personal profile, you limit your brand’s ability to really reach out and engage customers.

However, there are some unexpected results that inhibit the functionality of this application.

• It will create a new Page from your personal profile. You do NOT get the option to move your friends over to a pre-existing Fan page.
• The name of your profile will likely be the name of the new Fan page. Changing the name of your profile is also problematic, because Facebook doesn’t allow you to use anything but a “real person” name. And since you can only change the name of a Fan page with less than 100 friends, that’s going to be a major issue for many.

The process is relatively new and some minor hiccups are being worked out, but you can be assured we are staying on top off the progress and will be ready and available for you to make a smooth transition and have all the offerings and benefits the brand page has to offer.

Using a personal profile as a brand is actually a violation of Facebook’s terms of service (TOS), and by doing so, you run the risk of Facebook pulling out the big stick and revoking your access. Wow, sounds a bit harsh, doesn’t it? I mean, really, you’re just trying to make a buck…

Not to worry, there’s a better way to expand your exposure and reach on the big boy of social networks without fear of the big stick coming out.

As a small business owner you want to get yourself set up with an official Brand page. Brand pages are better suited for local marketing because they allow anyone to “like” you (no approving friends), there’s no maximum on how popular you can get, and they offer SMBs more robust media and promotion offerings. The fact is, Brand pages are simply the better option. By not using them and sticking to a personal profile, you limit your brand’s ability to really reach out and engage customers.

With the recently introduced Profile Migration tool, Facebook is making it even easier to have much more functionality and better promote your business to customers. Here is an easy to follow Youtube video that takes you through the process: Profile Migration Tool

Personal Profiles with your Business name are not the Facebook way to go anymore, so make the switch today!

Big News in the Social Media world!! As we’ve talked about often, Facebook is rapidly becoming THE go-to tool for Social Media Marketing. Businesses are jumping on the bandwagon and bringing entirely new facets to the art of client interaction.

Facebook, has finally provided something that businesses have been requesting for some time: a migration tool to convert a personal Profile into a Facebook Page.

Why would you want to do that? Profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures with better communication, more opportunities for expression, and improved relevancy.

Gone are the days of using a personal profile that was setup with a business name and “friending” as many people as possible. The most prevalent issue with this strategy (aside from violating Facebook’s Terms of Service), is that a personal profile has a 5,000 friend limit.

The migration tool allows you to convert that personal profile into a Page, and carry all of your friends over there with you. This is far superior to creating a new Page for your business and “Suggesting to Friends” using Facebook’s admin tool, which typically has a very low conversion rate.

Be aware though, not all content will make the transition. From Facebook Developer Blog “Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.”

It’s a smart move to utilize this exciting feature and bring the full power behind the Facebook network to your business. We can help you make the transition and get the most out of your online marketing.