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How Southern College Of Optometry Conquers Traditional Marketing & Reaches Disparate Audiences

July 28, 2020/in Email Marketing, Fundraising, Higher Education, Nonprofit/by Valeo Marketing
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6 Reasons Alumni Participation Drops

March 27, 2019/in Fundraising, Higher Education/by Valeo Marketing

I have a college client whose alumni participation has dropped almost 70% in the last 7 years.   Cringe-inducing. Hope that doesn’t sound familiar.   You bet we’re turning it around. But I want to share some of the reasons they were on such nose-dive. Perhaps you can identify and solve similar issues at your […]

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University Fundraising: 4 Tips to Upgrade Your Social Media

February 14, 2019/in Fundraising, Higher Education, Social Media/by Valeo Marketing

All fundraising organizations need to have a social media strategy if they want to get the word out about their cause. However, social media savvy isn’t just a necessity for charities and nonprofits! Universities that fundraise should also take the time to build out a smart social media strategy. Whether your school is raising money […]

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5 Strategies for Sending Better Emails To Alumni

November 29, 2018/in Email Marketing, General, Higher Education/by Valeo Marketing

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]

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