5 Reasons Colleges and Universities Need Mobile Websites
In today’s increasingly mobile-connected world, colleges and universities need mobile websites. Without one, you may be alienating a large chunk of your target audience: mobile-dependent, college-age millennials. Here are 5 reasons why colleges and universities need mobile websites. 1. You’re Getting Left Behind Without One Almost 60% of universities had some form of a mobile presence in 2012. In 2013, that number to increase significantly. If you’re a university or college that doesn’t have a mobile website or mobile app, it’s clear that you are falling behind...
read moreDo Nonprofits Need Both Social Media and Email Marketing? Part Two
In our last post, we discussed the importance of a two-pronged digital marketing strategy, with an emphasis on social media. In this entry, we will dive into the ins and outs of email marketing and why it too is vital to your nonprofits’ outreach. Email Marketing is Personalized and Targeted As any savvy nonprofit knows, building and maintaining a list of active supporters is worth its weight in platinum. Email marketing is by far the most effective way to use your database of donors, advocates and champions to spread your organizations’ message, pull in donations, and garner public...
read more5 Reasons Why Mobile Websites are Crucial for Nonprofits
In 2013, Google anticipates that mobile internet traffic will exceed traditional desktop traffic for the first time in history. With web usage on tablets and smartphones on the rise, nonprofits without an established mobile web site may be left in the dark. If your organization doesn’t already have a presence on on this emerging platform, consider these 5 reasons why mobile websites for nonprofits are crucial. 1. Stay Competitive As it continues to become the fastest growing form of communication in history, the mobile web is still a relatively new frontier for marketing online. If...
read moreHow to Get iPhone and iPad Apps Ranked in Google
All the recent algorithm changes with Google have overshadowed a new, and very cool, update. You may have noticed it when you were searching around for some popular brands including Groupon, Amazon, and eBay. It looks like this: Mobile Apps are now showing up in Google Search Results! It began officially in 2010, but wasn’t until late last year that many retailers began seeing the effects during the Christmas season. Cool Things to Know about Mobile Apps and Google Not only is it an...
read moreThe year of the Rabbit (2011) is the year of the Smart Phone
According to the Chinese calendar, we’re in the year of the rabbit. I guess that makes sense, because things sure are hopping right along in the mobile world.
read moreMobile is gaining fast, what are the implications for proximity marketing
The rise of mobile technology has some neat (and somewhat frightening, in the Big Brother-sense) implications for how we can be targeted by marketing/advertising.
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