Search Engine Optimization

SEO Overview

Search engines generate nearly 90% of all Internet traffic and are responsible for 55% of all E-commerce transactions. Today, it is essential for all online businesses to make SEO an integral part of their online business strategy.

From the point of view of search engines, the most important part of their existence is to deliver the best possible results given the user’s query. Google grew to the behemoth it is today largely due to it’s ability to deliver superior results to other search engines.

From the perspective of a website owner, this means you need to make sure your website offers the best answer to the most important queries and that the search engines know it.

Valeo Design and Marketing helps you define, evolve and implement a powerful SEO strategy to leverage your online business potential. Working with this main objective in mind, the SEO Team at Valeo Design and Marketing uses its expertise and proven set of ethical, white-hat techniques to provide focused and optimized online content, navigation, and code, to make your online content more search engine optimized and, therefore, higher ranking.

SEO Methodology

Our Process: Define Audience, Research, Optimize, Create Content, Capture leads, report and improve

Phase 1: Define the audiences by creating specific buyer personas for target customers.

Phase 2: Research those personas. Figure out where they hang out online, and what they will search for. Plan content that will speak in a highly specific way to each audience.

Phase 3: Optimize the site with landing pages, offers, and keywords for each persona.

Phase 4: Create blog, email, and other content for each audience.

Phase 5: Capture leads and execute lead nurturing email campaigns for each segment.

Phase 6: Optimize based on successes and failures.

Once we have fully implemented this inbound marketing campaign for your initial buyer personas and those efforts are yielding the kind of results you need, we move on to new personas and start the process over again.


Check out our blog and see the most cutting edge and current strategies and tactics we’re using, teaching, and improving: