I met one of my alumni email marketing clients while presenting at an EDU conference. She did all she could to close the project on her side. We really wanted to work together. She whispered secrets about her boss. I mumbled a few about mine. We bonded over the course of the sales process. We […]
Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]
It’s Monday morning. Your entire department has gathered in the Institutional Advancement office. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. There’s a fun banner hanging over the window. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course). For a workday, […]
Fundraising can be brutal on organizers, volunteers, and donors alike. You gotta make money, you gotta prove you were not out of your mind when you planned that Under the Sea Gala. The mermaids didn’t put you over budget. It’s crucial for fundraisers to be successful and, because of this, it is even more important […]
