Tech-Savvy Millennials & College Admissions
It’s been a minute, but I remember researching colleges. Eager and over-achieving, I requested catalogs and applications online, then waited ages for them to arrive in the mail.
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Let’s Get Smart About Market Segmentation
No one wants to be a dummy, and that’s why we’re talking about market segmentation today.
Inbound Marketing Strategies to Grow Into
Inbound marketing involves a few key components for your business: attracting visitors, converting them into leads, and then turning them into happy customers who want to tell all their friends how great you are.
4 Easy Steps for Local Optimization for Universities in the Known Universe
Local optimization for colleges and universities is so important. Focusing on “local” in the online world is very helpful because it helps smaller schools more easily compete with larger ones and reach their audiences. Are you wondering what to do to improve the local optimization for your college or university? Check out the four ways below, adapted from Inkling […]
