Entries by Taylor Pearson

How to Write Emails that Convert

Email marketing isn’t the buzz word it used to be with everyone talking about social media now. That doesn’t mean you can discount it. A recent study showed email marketing returns $43 for every dollar invested. That’s a pretty good ROI, don’t you agree? That doesn’t mean, however, that you can start emailing everyone on […]

The Beginner Guide to Pinterest

Looking to get started with Pinterest? Perfect. Check out our Beginner Guide to Pinterest. We already looked at whether or not Pinterest was right for your business. If you decided that your business met our three criteria: visually appealling, the right demographic, and ready to be social, why should you use Pinterest? Why Use Pinterest? […]

A Step-by-Step Guide to Content Marketing

Content Marketing works. It’s been shown to reduce the cost-per-lead of businesses by 60%-80%. It works because it taps into our fundamental nature as human beings. But, there is still one question that must be answered, how do I “do” content marketing. Content Marketing isn’t easy. It requires a lot of work an organization to […]

Why Does Content Marketing Work?

In my last post on content marketing, I laid out some data that made one thing pretty clear: content marketing works. More and more brands are starting to abandon their old-school outbound strategies and move towards an inbound, content marketing oriented approach. The data supporting it is only getting stronger, but some people still have […]