Entries by Taylor Pearson

Content Marketing Works

If you’re involved in the marketing space, you probably haven’t been able to avoid hearing the term “content marketing” in the last few months. It doesn’t sound sexy, but it’s generating as much buzz as any marketing trend in recent years. If you look at the data, it’s pretty clear why: Content marketing works. Better […]

Subject Lines for the Best Email Marketing Campaign Ever

Despite the buzz around social media lately, email marketing is still here.  And it turns out, it’s still making people money. You only need one stat to make that pretty durn clear: As of May, 2011, email marketing had an average return on investment of $43.52 for every dollar spent” -Mailer Mailer I don’t know […]

The Essentials to Effective Email Marketing

Although social media and videos are growing in popularity as marketing strategies, there is no denying that email marketing still brings in good results. Done properly, email has the ability to bring in new sales or leads at a steady rate. The secret to effective email marketing is using this tool in innovative and intelligent […]