Why Alumni Engagement Drops

6 Reasons Alumni Participation Drops

I have a college client whose alumni participation has dropped almost 70% in the last 7 years.   Cringe-inducing. Hope that doesn’t sound familiar.   You bet we’re turning it around. But I want to share some of the reasons they were on such nose-dive. Perhaps you can identify and solve similar issues at your […]

University Fundraising: 4 Tips to Upgrade Your Social Media

All fundraising organizations need to have a social media strategy if they want to get the word out about their cause. However, social media savvy isn’t just a necessity for charities and nonprofits! Universities that fundraise should also take the time to build out a smart social media strategy. Whether your school is raising money […]

3 Fundraising Ideas For Colleges and Universities Using Email

It can be a challenge for colleges and universities to do fundraising. In this day and age,  it goes way beyond than just about asking your alumni “Can you give us some money?”. Don’t know what to do for your school’s next fundraising campaign? Have no fear! Here are some fun and creative fundraising ideas […]

5 Strategies for Sending Better Emails To Alumni

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]

Sometimes, you just can't look away.

How to Be Remarkably Unsuccessful at Alumni Email Marketing

I met one of my alumni email marketing clients while presenting at an EDU conference. She did all she could to close the project on her side. We really wanted to work together. She whispered secrets about her boss. I mumbled a few about mine. We bonded over the course of the sales process. We […]

Super-Sexy Higher Ed Email Strategy

Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]

Misconceptions about millennials

How Misconceptions About Millennials Are Hurting Your College Fundraising … and What to Do About It

You’ve been to college. Maybe it was only for a semester or two, but no matter your tenure, the results are the same: Wait approximately 2.5 months after graduating (or not graduating). Receive letter in the mail summarizing how lucky you are to have received Glorious Education from Spendy University, explaining Current Amazing Cause and cordially requesting that you […]

Identify Your Alumni Marketing Bad Habits

Breaking Bad Habits in Higher Ed Fundraising Without Needing Your Chemistry Teacher

It’s Monday morning. Your entire department has gathered in the Institutional Advancement office. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. There’s a fun banner hanging over the window. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course). For a workday, […]

7 Inspiring and Unqiue Fundraising Ideas We Love

7 Inspiring and Unique Fundraising Ideas You Can Steal

Fundraising can be brutal on organizers, volunteers, and donors alike. You gotta make money, you gotta prove you were not out of your mind when you planned that Under the Sea Gala. The mermaids didn’t put you over budget. It’s crucial for fundraisers to be successful and, because of this, it is even more important […]

The 5 W’s of the Non-Event: Throw an Event Your Alumni Want to Attend

Your alumni love you. That’s the first thing to remember. They don’t love coming to your events, or even talking on the phone while you try to wrangle some money or information out of them. Institutional advancement departments get funds from a variety of places. You’re asking alumni, foundations, corporations, and other sources. For some […]