3 Fundraising Ideas For Colleges and Universities Using Email

It can be a challenge for colleges and universities to do fundraising. In this day and age,  it goes way beyond than just about asking your alumni “Can you give us some money?”. Don’t know what to do for your school’s next fundraising campaign? Have no fear! Here are some fun and creative fundraising ideas […]

5 Strategies for Sending Better Emails To Alumni

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]

Sometimes, you just can't look away.

How to Be Remarkably Unsuccessful at Alumni Email Marketing

I met one of my alumni email marketing clients while presenting at an EDU conference. She did all she could to close the project on her side. We really wanted to work together. She whispered secrets about her boss. I mumbled a few about mine. We bonded over the course of the sales process. We […]

Super-Sexy Higher Ed Email Strategy

Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]

Misconceptions about millennials

How Misconceptions About Millennials Are Hurting Your College Fundraising … and What to Do About It

You’ve been to college. Maybe it was only for a semester or two, but no matter your tenure, the results are the same: Wait approximately 2.5 months after graduating (or not graduating). Receive letter in the mail summarizing how lucky you are to have received Glorious Education from Spendy University, explaining Current Amazing Cause and cordially requesting that you […]

Identify Your Alumni Marketing Bad Habits

Breaking Bad Habits in Higher Ed Fundraising Without Needing Your Chemistry Teacher

It’s Monday morning. Your entire department has gathered in the Institutional Advancement office. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. There’s a fun banner hanging over the window. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course). For a workday, […]

7 Inspiring and Unqiue Fundraising Ideas We Love

7 Inspiring and Unique Fundraising Ideas You Can Steal

Fundraising can be brutal on organizers, volunteers, and donors alike. It is crucial for fundraisers to be successful and, because of this, it is even more important to come up with unique fundraising ideas that are fresh and inspiring to excite everyone involved. Nevertheless, even the most exhilarating fundraising event must be properly promoted to […]

The 5 W’s of the Non-Event: Throw an Event Your Alumni Want to Attend

Your alumni love you. That’s the first thing to remember. They don’t love coming to your events, or even talking on the phone while you try to wrangle some money or information out of them. Institutional advancement departments get funds from a variety of places. You’re asking alumni, foundations, corporations, and other sources. For some […]

Army of marching toy robots

Pondering 2016 Trends in Higher Ed Marketing

Sure an automated systems is probably a bunch of code and science that I don’t understand. But I like to imagine a sea of tiny robots buzzing around in my platform, doing my work while I get a mani-pedi. My little automated friends are pretending to be me, nurturing prospects, segmenting lists, managing workflows, sending […]

Mobile First: Are You Meeting Student’s Expectations?

Last fall, my friend’s daughter began seriously researching colleges. A smart girl, tech-savvy, with a good idea of what she wanted out of college. Her intended major is pretty specific, and not offered at a slew of schools. She did her research, got her list together, and then got down to vetting the programs. She’d […]