Mobile First: Are You Meeting Student’s Expectations?

Last fall, my friend’s daughter began seriously researching colleges. A smart girl, tech-savvy, with a good idea of what she wanted out of college. Her intended major is pretty specific, and not offered at a slew of schools. She did her research, got her list together, and then got down to vetting the programs. She’d […]


Use IP Targeting to Reach Your Donors and Alumni

I’ve got some good news. I’ve found the Gadget Arms of online marketing. With IP targeting, we place banner ads directly into the homes of specific individuals. It matches physical addresses to IP addresses and beams the ads straight in.

Experts in Education Marketing Interview

How Southern College Of Optometry Conquers Traditional Marketing & Reaches Disparate Audiences

Southern College of Optometry (SCO) is a unique feature of Memphis and one of the leading institutions of optometric education in the country. In addition, SCO is also a full-service care facility. The Eye Center serves the greater community, and University Eye Care offers comprehensive care at the University of Memphis campus. SCO has a […]

Nurture Your Fussy Prospects with a Drip Campaign - Veruca Salt

Nurture Your Fussy Prospects With A Drip Campaign

I used to teach at a school that created individual curriculum for each student. I had one English student who we’ll call Janice. Janice was 10 years old and sharp as a tack. She was technically in the 5th grade, but her vocabulary and reasoning skills rivaled a lot of adults I know. She loved […]

The 5 W’s of the Non-Event: Throw an Event Your Alumni Want to Attend

Your alumni love you. That’s the first thing to remember. They don’t love coming to your events, or even talking on the phone while you try to wrangle some money or information out of them. Institutional advancement departments get funds from a variety of places. You’re asking alumni, foundations, corporations, and other sources. For some […]

Kids These Days: Tech-Savvy Millennials and College Admissions

Tech-Savvy Millennials & College Admissions

It’s been a minute, but I remember researching colleges. Eager and over-achieving, I requested catalogs and applications online, then waited ages for them to arrive in the mail.

The most compelling marketing automation stats for 2016.

Meditations on the State of Marketing Automation

When you look at any posts talking about the rising trends in marketing, you find marketing automation stats mentioned in almost all of them. It’s been on the rise for a while but has seen incredible growth in just the last two years. In 2015, businesses spent over 1 billion dollars on systems last year. […]

Make Your Nonprofit Site Kick Butt in Online Giving

4 Ways to Make Your NPO Site Kick Butt in Online Giving

This is a guest post from our friends at Qgiv. We’re very appreciative of them for putting this great content on online donations and nonprofits together for us.

Market segmentation is crucial for better, personalized marketing.

Let’s Get Smart About Market Segmentation

No one wants to be a dummy, and that’s why we’re talking about market segmentation today.

Make sure you get your head in the cornerstone content game.

How To Have Great Cornerstone Content Pages

Cornerstone content is crucial for any content marketer, for any website. You might have heard the phrase tossed around but wondered what makes it different from a blog post or any other content on your site.