Why you should invest in SEO during the recession

  SEO is a hot buzz-word and the searches for SEO companies has been steadily on the rise since 2004 according to Google Trends. With advertising budgets being trimmed and marketing dollars dwindling in the face of our now “official” recession, I want to explain to you the reasons why you should be actively investing […]

The Facts: Measurability and Search Engine Marketing

Measurability and Search Engine Marketing: what you need to know about measuring the effectiveness of your efforts. How do you justify the value of Search Engine Marketing (SEM)? This is a question that we constantly have to answer to business owner to justify the value of hiring an Internet marketing firm. Since SEM is a […]

Google’s new SearchWiki feature

Google has introduced a new way for you to mark up your own search results, by giving Google users the ability to move a site that may have ranked 5th in organic results to position number 1. Or maybe a search result that isn’t there and you would like to add it- well, that’s now […]

Want to track Adobe Flash? Now you can!

This is exciting news for web designers and e-marketers alike! Google has released a new method for using Google Analytics with Flash! Yesterday, at the Adobe MAX Conference in San Francisco, a joint collaboration between Adobe and a some third party developers announced a simplified solution for tracking Flash content called Google Analytics Tracking For Adobe […]

Ask Barack Obama

Change is not coming to the marketing community. It is here! Many companies have many questions about social media. What is it? How does it work? What does it cost? Is it a cost effective marketing strategy? Is it a good business decision? As stated in previous blog entries, social media is different from traditional […]

LinkedIn Apps Offer Great Social Networking Features

Yesterday, LinkedIn made a variety of 8 different applications available that add so much-needed functionality to the platform. Anyone who is unfamiliar with LinkedIn should check it out; it’s a very business-oriented social networking site that allows you to connect with other business, share ideas, and keep up with new trends in your industry or […]

Social Media Myths and Reality

I was checking out Livingston’s blog and he drew my attention to an article from Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ other people as evidenced in the comments section). Jason lists six fallacies of social media and explains as to […]

Will Social Media Help PR Weather the Storm?

When I talk to my PR industry colleagues, there’s a fair bit of trepidation about all the economic woes. We’ve been here before. We’ve seen the bloodletting. We’ve seen corporations slash marketing budgets at the exact moment when they should be pushing more of their chips into outbound efforts.  In fact, the Harvard Business Review […]

Are Bloggers “Media?”

Are bloggers members of the “media?” That’s a tough question. The blogging trend is still fairly new (in the grand scheme), and bloggers are as often considered “snarks in bunnyslippers” as they are legitimate information sources. In a recent tweet, Paul Gillin (who has the credentials to know) made a compelling distinction: “Most bloggers know […]

Why online marketing?

I attended a Small Business Chamber function tonight and met some interesting new people.  What’s more interesting to me, though, is how few people that I come into contact with are making any kind of effort in regards to their online marketing. It’s easy to understand why a start-up would not rank their Internet marketing […]