{Infographic} The Higher Ed Outreach Conundrum: Digital vs Traditional

As a higher education institution, we know you have it rough when it comes to fully embracing the internet. Do you finally release your white-knuckled grip on traditional communication methods, such as printed newsletters and magazines, to take full advantage of social media and email? Or can you find a way to please everyone? If […]

7 Ideas to Spice Up Your Nonprofit’s Blog

Blogging is an essential way nonprofit organization can both market their content and gain supporters/possible donors. In our last nonprofit blog post, we discussed WHY you should be creating and marketing your own content. To further assist in your blogging endeavors, we would like to provide you with this golden list of blogging ideas to […]


{Infographic} Is Your Nonprofit Ready to Market Online?

Somewhere – at this very moment – a nonprofit has come to the conclusion they’ve hit a wall by only locally marketing their organization. Hell, YOU could be that very organization. Doesn’t matter who it is. What matters is what road you choose to take from here: the next exit or the expressway to a […]

{Infographic} 16 Ways Educators Should be Using Pinterest

Who doesn’t flippin’ love Pinterest? Ok, I’ll be the first to admit I thought Pinterest sounded like Lamesville USA when it was first introduced. Yeah, I know. Images entice and generate a brand of allure text just can’t measure up to. But like others who have doubted new things, it grew on me the way […]


{Infographic} Why Online Marketing is a Big Deal for Nonprofits

In the process of researching today’s infographic post, I stumbled upon this list of 7 Wonderfully Wacky Charities. I called my husband over, forcing him to bask in the glow of hilarity this compilation was sure to offer. We hungrily read each article, searching for some comedic line or tidbit to punch us right in […]

Trending: An Unconventional Guide for Higher Education

Having trouble creating a solid following on your higher education school’s blog? Even when you’re pouring your heart and soul into each and every post? It can be more than a bit discouraging, to say the least. But it might not be your—or the content’s—fault. Rather, it might be the topic that is lacking the […]

higher education

{Infographic} Virtual Trends: Higher Education

So how about that Arrested Development Season 4, amirite? For those who haven’t seen it, I’m here to give you all the spoilers from the first ‘I’ve made a huge mistake’ to George Sr.’s amazing chicken dance (because his chicken dance is the best of all the chicken dances!). Before you digitally punch me in […]

Why Small Nonprofits SHOULD Conduct Donor Research

Plan on holding a fundraiser soon? Sweet! We know you have a grasp on writing compelling email appeals to your current donors. But how are you on locating and cultivating new potential donors? This is where donor research comes in. We think Alfred A. Blum, Director of Institutional Advancement at Boston College Law School, said […]