5 Strategies for Sending Better Emails To Alumni

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]

How to Be Remarkably Unsuccessful at Alumni Email Marketing

I met one of my alumni email marketing clients while presenting at an EDU conference. She did all she could to close the project on her side. We really wanted to work together. She whispered secrets about her boss. I mumbled a few about mine. We bonded over the course of the sales process. We […]

Super-Sexy Higher Ed Email Strategy

Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]

7 Inspiring and Unique Fundraising Ideas You Can Steal

Fundraising can be brutal on organizers, volunteers, and donors alike. It is crucial for fundraisers to be successful and, because of this, it is even more important to come up with unique fundraising ideas that are fresh and inspiring to excite everyone involved. Nevertheless, even the most exhilarating fundraising event must be properly promoted to […]