Higher Ed Email Strategy Series: Getting Started

Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]

Pondering 2016 Trends in Higher Ed Marketing

Sure an automated systems is probably a bunch of code and science that I don’t understand. But I like to imagine a sea of tiny robots buzzing around in my platform, doing my work while I get a mani-pedi. My little automated friends are pretending to be me, nurturing prospects, segmenting lists, managing workflows, sending […]

How Southern College Of Optometry Conquers Traditional Marketing & Reaches Disparate Audiences

Southern College of Optometry (SCO) is a unique feature of Memphis and one of the leading institutions of optometric education in the country. In addition, SCO is also a full-service care facility. The Eye Center serves the greater community, and University Eye Care offers comprehensive care at the University of Memphis campus. SCO has a […]

Nurture Your Fussy Prospects With A Drip Campaign

I used to teach at a school that created individual curriculum for each student. I had one English student who we’ll call Janice. Janice was 10 years old and sharp as a tack. She was technically in the 5th grade, but her vocabulary and reasoning skills rivaled a lot of adults I know. She loved […]