Meditations on the State of Marketing Automation

When you look at any posts talking about the rising trends in marketing, you find marketing automation stats mentioned in almost all of them. It’s been on the rise for a while but has seen incredible growth in just the last two years. In 2015, businesses spent over 1 billion dollars on systems last year. […]

Let’s Get Smart About Market Segmentation

No one wants to be a dummy, and that’s why we’re talking about market segmentation today.

Let’s Celebrate! Valeo Is a SharpSpring Partner

We love marketing automation, and not just because we’re geeks who love to play around with awesome systems. We love what marketing automation has done for email nurturing, and how it’s changing the way marketers think about who their customers are and what they need. And we’re not the only ones. Marketo & Ascend2 noted […]

Inbound Marketing Strategies to Grow Into

Inbound marketing involves a few key components for your business: attracting visitors, converting them into leads, and then turning them into happy customers who want to tell all their friends how great you are.