6 Reasons Alumni Participation Drops

I have a college client whose alumni participation has dropped almost 70% in the last 7 years.   Cringe-inducing. Hope that doesn’t sound familiar.   You bet we’re turning it around. But I want to share some of the reasons they were on such nose-dive. Perhaps you can identify and solve similar issues at your […]

University Fundraising: 4 Tips to Upgrade Your Social Media

All fundraising organizations need to have a social media strategy if they want to get the word out about their cause. However, social media savvy isn’t just a necessity for charities and nonprofits! Universities that fundraise should also take the time to build out a smart social media strategy. Whether your school is raising money […]

How Misconceptions About Millennials Are Hurting Your College Fundraising … and What to Do About It

You’ve been to college. Maybe it was only for a semester or two, but no matter your tenure, the results are the same: Wait approximately 2.5 months after graduating (or not graduating). Receive letter in the mail summarizing how lucky you are to have received Glorious Education from Spendy University, explaining Current Amazing Cause and cordially requesting that you […]

Breaking Bad Habits in Higher Ed Fundraising Without Needing Your Chemistry Teacher

It’s Monday morning. Your entire department has gathered in the Institutional Advancement office. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. There’s a fun banner hanging over the window. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course). For a workday, […]