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Use IP Targeting to Reach Your Donors and Alumni

I’ve got some good news. I’ve found the Gadget Arms of online marketing. With IP targeting, we place banner ads directly into the homes of specific individuals. It matches physical addresses to IP addresses and beams the ads straight in.

4 Ways to Make Your NPO Site Kick Butt in Online Giving

This is a guest post from our friends at Qgiv. We’re very appreciative of them for putting this great content on online donations and nonprofits together for us.

Let’s Get Smart About Market Segmentation

No one wants to be a dummy, and that’s why we’re talking about market segmentation today.

How To Have Great Cornerstone Content Pages

Cornerstone content is crucial for any content marketer, for any website. You might have heard the phrase tossed around but wondered what makes it different from a blog post or any other content on your site.