How Misconceptions About Millennials Are Hurting Your College Fundraising … and What to Do About It

You’ve been to college. Maybe it was only for a semester or two, but no matter your tenure, the results are the same: Wait approximately 2.5 months after graduating (or not graduating). Receive letter in the mail summarizing how lucky you are to have received Glorious Education from Spendy University, explaining Current Amazing Cause and cordially requesting that you […]

Super-Sexy Higher Ed Email Strategy

Why does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]

Mobile First: Are You Meeting Student’s Expectations?

Last fall, my friend’s daughter began seriously researching colleges. A smart girl, tech-savvy, with a good idea of what she wanted out of college. Her intended major is pretty specific, and not offered at a slew of schools. She did her research, got her list together, and then got down to vetting the programs. She’d […]

How Southern College Of Optometry Conquers Traditional Marketing & Reaches Disparate Audiences

Southern College of Optometry (SCO) is a unique feature of Memphis and one of the leading institutions of optometric education in the country. In addition, SCO is also a full-service care facility. The Eye Center serves the greater community, and University Eye Care offers comprehensive care at the University of Memphis campus. SCO has a […]