Tech-Savvy Millennials & College Admissions

It’s been a minute, but I remember researching colleges. Eager and over-achieving, I requested catalogs and applications online, then waited ages for them to arrive in the mail.

{Infographic} The Mobile Lives of College Students

Look at all these college students running around with their fancy smartphones and elaborate haircuts! Thinking they know all there is to know about technology…. Well, the fact of the matter is they probably do. Being raised in an age where tablets/smartphones act as both communication devices and knowledge-enhancing tools have given students a deep […]

Prevent Your School’s Emails From Being Flagged as Spam

If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]

{Video} A Step-by-Step Guide to Developing an Email Nurturing Strategy for Your College or University

Let’s talk email nurturing for your college or university. Because there’s still time to pull in new leads prior to the spring semester, September presents a perfect time to take a long, scrutinizing look at your current email marketing campaign. To start, ask yourself: Could my campaign be more lead focused? In a previous post, […]