The Role of Analytics in EMS Appeals

Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]

{Infographic} Nonprofit Communication Trends 2013

Isn’t this time of year magical? The smell of sunscreen in the air, the comfortably warm evenings, your next door neighbor sunning in just his cowboy hat and boxer shorts… Maybe that’s just a Texas thing. Since we’re about mid-thigh deep into 2013, it’s time we have THE talk. You know, the one about goals. […]

Higher Education Email Marketing: Alumni Support and Fundraising

In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]

The Best List Segmentation for Maximum Donations

When going about email marketing, it is always better to appeal to your audience on an individual, personal basis. The problem with generalizing your audience is that they aren’t all the same; you can’t just shoehorn them into a solitary category and expect them to react in exactly the same way. That’s why email list […]