Facebook 101: Getting started, and how to separate the personal and professional

Facebook, Inc.

Day 3 of our Social Media Crash Course for Business was an intro to using Facebook for marketing your business.  Since our surveys told us that most of the class already had accounts, we decided to skip the really elementary material and jump right into something really helpful: how you can separate your personal and professional life on Facebook.

Like all the other days of this seminar, we talked a great deal about strategy.  If someone doesn’t claim the saying “in all things, have strategy” then I’m going to!  Here are the slides from our class today:

Tomorrow we’re going to cover:

  • Fan pages vs Groups
  • Advertising
  • How to grow your Page and add Fans
  • Best practices for B-to-B organizations