Inbound marketing involves a few key components for your business: attracting visitors, converting them into leads, and then turning them into happy customers who want to tell all their friends how great you are.
Recently, the Marketing Tech Blog posted a cool infographic I wanted to share with you. This thing goes over the 21 key inbound marketing strategies that help grow businesses. Some of these are probably things you’ve heard of, and are possibly employing now, such as creating value by blogging, using social media to increase traffic, optimizing your site for improved rankings, and creating retargeting ads. But it also talks about things that we might not think about at first, such as finding the audience you want by looking to other people’s audiences and using marketing automation for lead nurturing. It also provides ways to use inbound marketing to keep your existing customers happy and engaged with your brand. When it costs 5 times more to make a new customer than it does to keep the ones you have, it’s worth it to put the time and effort in.
A quality inbound marketing plan will address every stage of the buying process, making sure that your business is delivering the right message at the right time. Take a look at this blog for some of the best inbound marketing tips of the trade.
There is even a nifty checklist you can get. Check out the full post here.