Are you a checklist shopper? Marking off items as you go, checking and double-checking to make sure you didn’t forget toilet paper or some equally critical materials, etc.?
Like millions of peeps out there, I am a shopping list lover. For me, ‘free-brain’ shopping equals total disaster. Meaning I may go to the store for the sole purpose of purchasing milk and fritos, but without a list I’m going to leave with sponges, taco shells, a copy of The Princess Bride, and about 30 other things I did not need.
For nonprofit organizations, free-braining your content marketing schedule and topics is exactly like shopping without a list: directionless. Sure you’re creating content, but is it something your followers want to read? Are the posts going out on the same day every week? Are you promoting your content via social media?
If done correctly, a content marketing strategy can help your nonprofit organization release empowering content on a regular basis, achieve fundraising goals, and keep your followers coming back for more wholesome blog goodness.
For the folks that prefer their persuasive points in statistical form, here are a couple points from Pardot.com to kick you right in the knowledge kneecaps:
- Content marketing costs 62% less than traditional marketing.
- Per dollar spent, content marketing generates approximately 3x as many leads as traditional marketing.
Need more reasons why your organization should develop a content marketing strategy? The infographic below lists 13 mighty compelling points. Do you have a content marketing strategy? Tell us about your experiences in the comments section below.
Sometimes strategizing doesn’t come easy. If you’re stuck in a content marketing hole, let the Team Valeo take your hand and pull you out.