{Infographic} The Nonprofit Content Marketing Process

What makes you feel alive? Cliff diving? Going 90 mph in your car while jamming out to Soundgarden? Eating fast food during flu season? No matter what gets your blood pumping, “Danger” is as much your middle name as it is mine. Sometimes life is about taking risks and throwing all your cards on the table.

If your nonprofit’s content marketing plan is falling short of expectations, it’s time to breathe some new life into it. Writing content isn’t just spewing words into a Word document and hoping for the best. What I’m about to say is so cheesy, it should probably come with a warning.

WARNING: THE AMOUNT OF THE CHEESINESS IN THIS NEXT SENTENCE WILL PUT YOU INTO A DAIRY COMA AND MAKE YOU LOATHE THE SIGHT OF COWS FOR THE NEXT 11 DAYS.

*Ahem* When you write good content, you FEEL it. Seriously! It’s some weird mixture of pride, bliss, and indigestion. You approve, you believe your audience will think it’s the bee’s knees and will *hopefully* take something valuable from it. Before we tread to the infographic below featuring an easy-to-follow content marketing guide, here are a few tips to give you a jumpstart writing killer content.

  1. Don’t take criticism the wrong way. Unless the feedback you receive is “This sucks”, keep the advice in mind for upcoming writing projects.
  2. Allow yourself the space to be creative. Your nonprofit content marketing campaign will thrive with a dash (or glob) of ingenuity and hilarity.
  3. Write to your audience. Make each reader feel as though you’re addressing them directly.

There’s your nonprofit content creation tips! Scroll on down for a step-by-step guide to nonprofit content marketing. What unique content creation tip could you share with fellow nonprofits? Drop a comment below letting us know!

Want to conquer the beast known as the internet with stellar content and frequently updated social media but not sure where to begin? The Valeo team knows the nonprofit industry better than other marketing firms (and that the internet beast can be tamed with magic Cheeto dust).

The 8 steps to conquering content marketing and the social process.

 

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