In email marketing, no word is considered dirtier than ‘Spam.’ The phrase itself is enough to send shivers down the spine of anyone marketing online. Today we’d like to share a little-known tip to increase your nonprofit’s email open rates and keep you out of the Spam folder. First off, let’s talk about Sender Packet […]
Every week we blog about the tactics, strategies and best practices for nonprofits to take full advantage of online marketing tools.
Infographics are by far the most amazing thing to grace the internet since Lolcats and Zombo.com (it’s lifechanging). They combine relevant facts and bold images all in one handy graphic. Now, it goes without saying certain industries *cough* nonprofits *cough* could benefit more from the visual stimulation infographics provide. The importance behind any organization’s cause […]
Let’s talk about email nurturing and your nonprofit organization. In our previous post, we zeroed in on the numerous differences between email marketing and email nurturing. To reiterate, email nurturing is far more targeted, customized, and strategic than your basic email marketing campaign. After all, email marketing done right IS email nurturing. The challenge is: How […]
Are you a checklist shopper? Marking off items as you go, checking and double-checking to make sure you didn’t forget toilet paper or some equally critical materials, etc.? Like millions of peeps out there, I am a shopping list lover. For me, ‘free-brain’ shopping equals total disaster. Meaning I may go to the store for […]