We all know it’s a wise use of resources to use Social Media as a way to promote and market your business and offerings and build relationships with your client base. But how much do we all know about using Social Media Monitoring Tools to track what’s working and what’s not?
Social Media Monitoring Tools crawl blogs and social media networks looking for your brand and helps build those important relationships with your customers and potential customers.
With a wide range in price from— FREE to over $500 a month— it’s good to have an idea of what’s out there and which particular tool might best fit your needs.
Some key things to look for when considering a Social Media Monitoring tool are:
- Price: As with many things, highest price doesn’t necessarily mean the best
- Speed/Accuracy: Are your reports in real time or are they results from weeks ago?
- User Friendly: If its too complicated, chances are you won’t use the program. What good does that do you?
Let’s take a look at this great information from Kissmetrics compiled from a survey done by Oneforty
If you’re looking for someone to help you navigate through the maze of social media tracking and interpreting the results, give us a call- we can help!