Rich Snippets: Get your Website Content SEEN.
Bringing up search results that pull your audience towards you can sometimes be a tough nut to crack. Rich snippets are designed to summarize the content of your web pages in a way that makes it clear for users to understand what they’re looking at in search results and bring them on over to your site.
When using rich snippets, it’s always important to consider if the content would be helpful in prompting the user in to doing a click through. Include the relevant information in the snippet- the important stuff that will have them leaning in for more; or in web speak, clicking in.