B.L. Ochman has kept me entertained with his various articles poking fun at the proliferation of people claiming to be social media gurus. His most recent article about how the number of self-proclaimed “social media guru” titles has gone down but other, but new titles are emerging got me thinking: Hiring a [social media] strategist, […]
I was asked to speak to NPA Worldwide, a global organization of personnel professionals, in a workshop for recruiters. Social media and recruiting go hand-in-hand, especially in today’s climate where finding the ideal candidate is the name of the game.
Successful social media marketing requires much more than just knowing how to use the tools; you’ve got to produce something that gets people talking!
The PLET method for understanding and successfully using Twitter for your business: Post, Listen, Engage, & Track
