Posts

{Infographic} The Mobile Lives of College Students

Look at all these college students running around with their fancy smartphones and elaborate haircuts! Thinking they know all there is to know about technology…. Well, the fact of the matter is they probably do. Being raised in an age where tablets/smartphones act as both communication devices and knowledge-enhancing tools have given students a deep […]

Prevent Your School’s Emails From Being Flagged as Spam

If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]

{Video} A Step-by-Step Guide to Developing an Email Nurturing Strategy for Your College or University

Let’s talk email nurturing for your college or university. Because there’s still time to pull in new leads prior to the spring semester, September presents a perfect time to take a long, scrutinizing look at your current email marketing campaign. To start, ask yourself: Could my campaign be more lead focused? In a previous post, […]

{Infographic} Higher Education Social Media Goals

Since the dawn of the social media era, teenagers and young adults have been the first to pounce on the online interaction craze. Colleges and universities are taking the hint and joining the social media revolution in order to form connections with their target demographic. However, higher ed institutions aren’t the only ones paying attention. […]