As a higher education institution, we know you have it rough when it comes to fully embracing the internet. Do you finally release your white-knuckled grip on traditional communication methods, such as printed newsletters and magazines, to take full advantage of social media and email? Or can you find a way to please everyone? If […]
In our last post, we discussed the importance of a two-pronged digital marketing strategy, with an emphasis on social media. In this entry, we will dive into the ins and outs of email marketing and why it too is vital to your nonprofits’ outreach.
Nonprofits are resourceful by nature, many times doing more with less. Each person actually working for a nonprofit organization can wear a multitude of hats, in related or non-related roles, depending on what is required and what resources are available. It’s this philosophy that frequently finds nonprofits weighing their options in terms of digital outreach […]
In our previous post, we talked about non-profit organizations reaching donors through digital marketing strategies such as knowing your target audience, organizing your database with a versatile CRM, having a well designed and optimized website, and email marketing. Here we will discuss reaching out via social media, content and mobile marketing.
