Tag Archive for: email appeals

Why Small Nonprofits SHOULD Conduct Donor Research

Plan on holding a fundraiser soon? Sweet! We know you have a grasp on writing compelling email appeals to your current donors. But how are you on locating and cultivating new potential donors? This is where donor research comes in. We think Alfred A. Blum, Director of Institutional Advancement at Boston College Law School, said […]

5 Tips to Keep Your Email Appeals Out of the Spam Folder

The rumors are true: Online giving is at an all-time high. Studies show the amount of donations made online have progressively increased over the years, including an 11% growth in 2012. Several factors could account for the ongoing rise in online donations; however, a big one nonprofits can’t afford to dismiss is the power of […]