Posts

Secret Tip to Increase Your Nonprofit’s Email Open Rate

In email marketing, no word is considered dirtier than ‘Spam.’ The phrase itself is enough to send shivers down the spine of anyone marketing online. Today we’d like to share a little-known tip to increase your nonprofit’s email open rates and keep you out of the Spam folder. First off, let’s talk about Sender Packet […]

{Infographic} Infographics: Powerful Nonprofit Marketing Tools

Infographics are by far the most amazing thing to grace the internet since Lolcats and Zombo.com (it’s lifechanging). They combine relevant facts and bold images all in one handy graphic. Now, it goes without saying certain industries *cough* nonprofits *cough* could benefit more from the visual stimulation infographics provide. The importance behind any organization’s cause […]

{Video} A Step-by-Step Guide to Developing an Email Nurturing Strategy for Your College or University

Let’s talk email nurturing for your college or university. Because there’s still time to pull in new leads prior to the spring semester, September presents a perfect time to take a long, scrutinizing look at your current email marketing campaign. To start, ask yourself: Could my campaign be more lead focused? In a previous post, […]

{Video} Practical Guide to Email Nurturing for Your Nonprofit

Let’s talk about email nurturing and your nonprofit organization. In our previous post, we zeroed in on the numerous differences between email marketing and email nurturing. To reiterate, email nurturing is far more targeted, customized, and strategic than your basic email marketing campaign. After all, email marketing done right IS email nurturing. The challenge is: How […]