If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]
Let’s talk about email nurturing and your nonprofit organization. In our previous post, we zeroed in on the numerous differences between email marketing and email nurturing. To reiterate, email nurturing is far more targeted, customized, and strategic than your basic email marketing campaign. After all, email marketing done right IS email nurturing. The challenge is: How […]
In our last post, we discussed the importance of a two-pronged digital marketing strategy, with an emphasis on social media. In this entry, we will dive into the ins and outs of email marketing and why it too is vital to your nonprofits’ outreach.