There are many elements to successful digital marketing: a website that is effective at converting visitors to subscribers, SEO, email marketing, content marketing, and social media. Add to that list mobile marketing which has exploded in the last couple of years, and you have a powerful lineup to help find supporters, recruit volunteers, and solicit […]
Twitter’s continued growth to 450 million users and counting has reinforced its place as a corner stone of sound social media strategy. Twitter is by far social’s simplest platform, with hardly any learning curve in terms of use. Designing a successful Twitter campaign for your non-profit, however, will take a bit more thought and deliberation.
In our previous post, we talked about non-profit organizations reaching donors through digital marketing strategies such as knowing your target audience, organizing your database with a versatile CRM, having a well designed and optimized website, and email marketing. Here we will discuss reaching out via social media, content and mobile marketing.
For non-profits, nothing is more important than finding their ideal supporters – caring individuals and organizations with a special interest in their particular cause. With the powerful mediums of digital and social media marketing at their disposal, non-profits have greater tools than ever before to spread awareness, find champions, and raise funds for their operational […]
