If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]
In email marketing, no word is considered dirtier than ‘Spam.’ The phrase itself is enough to send shivers down the spine of anyone marketing online. Today we’d like to share a little-known tip to increase your nonprofit’s email open rates and keep you out of the Spam folder. First off, let’s talk about Sender Packet […]
2013 is not only the year of the snake, it’s also the year of social media.Non-profit organizations have taken to utilizing social media sites for calling attention to their mission and how others can contribute to their cause. While Facebook is still # 1 on the social media spectrum, people are finding Google+ to be […]
