Look at all these college students running around with their fancy smartphones and elaborate haircuts! Thinking they know all there is to know about technology…. Well, the fact of the matter is they probably do. Being raised in an age where tablets/smartphones act as both communication devices and knowledge-enhancing tools have given students a deep […]
If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]
2003 delivered many wonderful (“Lord of the Rings: Return of the King”) and strange things (ugh…Newlyweds on MTV) to our lives. One thing you probably won’t find on an ‘03 pop culture list is the birth of our favorite content management system: WordPress! Back in the day, websites had to be built from scratch. This […]
Let’s talk a little bit about email marketing versus email nurturing for your college or university. The main thing I want you to remember is email marketing done right IS email nurturing. I think one of the main differences is reach. What Is Email Marketing & Email Nurturing? Email marketing is a one to many […]
