Posts

Prevent Your School’s Emails From Being Flagged as Spam

If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]

{Infographic} Higher Education Social Media Goals

Since the dawn of the social media era, teenagers and young adults have been the first to pounce on the online interaction craze. Colleges and universities are taking the hint and joining the social media revolution in order to form connections with their target demographic. However, higher ed institutions aren’t the only ones paying attention. […]

{Infographic} WordPress: The Birthday Tribute

2003 delivered many wonderful (“Lord of the Rings: Return of the King”) and strange things (ugh…Newlyweds on MTV) to our lives. One thing you probably won’t find on an ‘03 pop culture list is the birth of our favorite content management system: WordPress! Back in the day, websites had to be built from scratch. This […]

How Your University Can Get an A+ in Email Marketing

Let’s talk a little bit about email marketing versus email nurturing for your college or university. The main thing I want you to remember is email marketing done right IS email nurturing. I think one of the main differences is reach. What Is Email Marketing & Email Nurturing? Email marketing is a one to many […]