Posts

How Evergreen Content Enhances Inbound Marketing for Universities

Inbound marketing for universities and colleges is a highly effective tool for drawing potential applicants to your website. Incorporating “evergreen content” in your marketing strategy can take your campaign to the next level. In this post, we’ll explain what evergreen content is and how you can use in your campaign. What is evergreen content? Evergreen […]

How Content Creation Can Increase Enrollment

If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can […]

3 Tips to Utilize Infographics in Higher Education Marketing

Bold, colorful visuals possess an almost magnetic force with the power to yank even the most predictable web addict from their normal routine. In fact, studies show 90% of information transmitted to the brain is visual. So it’s no secret why online marketers and internet perusers alike love infographics. Their visual appeal meshed with easily […]

{Infographic} The Future of Higher Education

What does the future hold for higher education? If only my DeLorean wasn’t in the shop with a busted flux capacitor. *grumbles* Before delving into the future of higher education, let’s take a bite out of the present. The recent developments within college classrooms have been ones for the digital textbooks (Totally a thing now!). A recent […]