Posts

Higher Education Email Marketing: Alumni Support and Fundraising

In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]

{Infographic} Higher Education and the Interwebs: A Love Story

Teachers around the globe are settling into swanky digital offices and their door is literally always open. How is this possible you ask? Social media! Social media is progressively becoming the new norm within the higher education realm. By creating a public social media account on Facebook, a handful of teachers are making themselves available […]

How Can Universities Use Email for Currently-Enrolled Student Engagement?

In past posts, we’ve discussed how colleges and universities can acquire new students through email marketing. Once these students arrive on campus, how can you keep them engaged and, more importantly, how can you keep them continuously enrolled? Through, email marketing universities can maximize student engagement and promote continued enrollment in a number of different ways. Fortunately, […]

{Video} The Value of a Higher Education

During our childhood, we considered our future employment options from the get-go. Don’t believe us? Looking at your own children or thinking back to your own childhood, you probably nursed dreams of becoming a mighty wizard or a cowboy-astronaut-lizard farmer. As our children grow older, we start noticing these dreams become less fictitious and more […]