Posts

{Video} What You Pay For When Outsourcing Your Online Marketing

I want to talk to you today about what you really pay for when you outsource your online marketing, content creation, SEO, whatever. Everyone we talk to is looking for guaranteed return on their investment. This is understandable. Anytime you are making a sizable investment of a financial nature in your business, the thing you […]

How Evergreen Content Enhances Inbound Marketing for Universities

Inbound marketing for universities and colleges is a highly effective tool for drawing potential applicants to your website. Incorporating “evergreen content” in your marketing strategy can take your campaign to the next level. In this post, we’ll explain what evergreen content is and how you can use in your campaign. What is evergreen content? Evergreen […]

How Content Creation Can Increase Enrollment

If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can […]

How Can Universities Use Email for Currently-Enrolled Student Engagement?

In past posts, we’ve discussed how colleges and universities can acquire new students through email marketing. Once these students arrive on campus, how can you keep them engaged and, more importantly, how can you keep them continuously enrolled? Through, email marketing universities can maximize student engagement and promote continued enrollment in a number of different ways. Fortunately, […]