Tag Archive for: internet marketing

I Didn’t Sign-Up, but You Are Emailing Me Anyway

I went to check out Angie’s list, but did not complete the signup process. A week later, they sent me a note and a coupon – a great strategy which got me back to the site.

Using Mobile for Proximity Marketing

The rise of mobile technology has some neat (and somewhat frightening, in the Big Brother-sense) implications for how we can be targeted by marketing/advertising.

Use the Right Tools to Find More Candidates for Placements

I was asked to speak to NPA Worldwide, a global organization of personnel professionals, in a workshop for recruiters. Social media and recruiting go hand-in-hand, especially in today’s climate where finding the ideal candidate is the name of the game.

Understanding how to market to search engines: much more than traditional SEO

If you want to be successful with your website, you MUST be successful in marketing to search engines, but beware: search engine marketing is much more than just simple “SEO” despite what some neo-experts may tell you!