Why you should invest in SEO during the recession

  SEO is a hot buzz-word and the searches for SEO companies has been steadily on the rise since 2004 according to Google Trends. With advertising budgets being trimmed and marketing dollars dwindling in the face of our now “official” recession, I want to explain to you the reasons why you should be actively investing […]

Social Media Myths and Reality

I was checking out Livingston’s blog and he drew my attention to an article from Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ other people as evidenced in the comments section). Jason lists six fallacies of social media and explains as to […]

Will Social Media Help PR Weather the Storm?

When I talk to my PR industry colleagues, there’s a fair bit of trepidation about all the economic woes. We’ve been here before. We’ve seen the bloodletting. We’ve seen corporations slash marketing budgets at the exact moment when they should be pushing more of their chips into outbound efforts.  In fact, the Harvard Business Review […]

First blog… and away we go

Well I suppose it’s time that I finally start practicing what I preach and get a blog started.  How many times I’ve belabored the point that blogging is an important part of how you position your organization online, as well as an important part of good organic SEO. So let’s talk a little bit about […]