Tag Archive for: list segmentation

{Video} Shocking Ways Email Marketing can Make Your Nonprofit Sexier

Today we are going to talk about some shocking ways email marketing could make your nonprofit sexier. A lot of times nonprofits are not considered sexy. But we do want to help you become more appealing to your audiences. This is really where I feel email marketing is underutilized by the vast majority. Why Email […]

{Video} Nonprofit: Email Marketing vs. Nurturing

Today we are going to talk about the difference between email marketing and email nurturing for your nonprofit organization. The very first point I’m going to say and the last thing I want you to remember is that email marketing done right IS email nurturing. Let’s take a look at the difference between the two. […]

The Role of Analytics in EMS Appeals

Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]