Measurability and Search Engine Marketing: what you need to know about measuring the effectiveness of your efforts. How do you justify the value of Search Engine Marketing (SEM)? This is a question that we constantly have to answer to business owner to justify the value of hiring an Internet marketing firm. Since SEM is a […]
I was checking out Livingston’s blog and he drew my attention to an article from Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ other people as evidenced in the comments section). Jason lists six fallacies of social media and explains as to […]
When I talk to my PR industry colleagues, there’s a fair bit of trepidation about all the economic woes. We’ve been here before. We’ve seen the bloodletting. We’ve seen corporations slash marketing budgets at the exact moment when they should be pushing more of their chips into outbound efforts. In fact, the Harvard Business Review […]
