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{Infographic} The Mobile Lives of College Students

Look at all these college students running around with their fancy smartphones and elaborate haircuts! Thinking they know all there is to know about technology…. Well, the fact of the matter is they probably do. Being raised in an age where tablets/smartphones act as both communication devices and knowledge-enhancing tools have given students a deep […]

5 Reasons Colleges & Universities Need a Mobile Website

In today’s increasingly mobile-connected world, colleges and universities need mobile websites. Without one, you may be alienating a large chunk of your target audience: mobile-dependent, college-age millennials. Here are 5 reasons why colleges and universities need mobile websites. 1. You’re Getting Left Behind without One Almost 60% of universities had some form of a mobile presence in 2012. In […]

5 Reasons Why Mobile Websites are Crucial for Nonprofits

In 2013, Google anticipates that mobile internet traffic will exceed traditional desktop traffic for the first time in history. With web usage on tablets and smartphones on the rise, nonprofits without an established mobile web site may be left in the dark. If your organization doesn’t already have a presence on on this emerging platform, […]

Do Non-profits Need Mobile Marketing?

There are many elements to successful digital marketing:  a website that is effective at converting visitors to subscribers, SEO, email marketing, content marketing, and social media.  Add to that list mobile marketing which has exploded in the last couple of years, and you have a powerful lineup to help find supporters, recruit volunteers, and solicit […]